We can add a new field to the menu e.g. searchweight as default value 5 (medium). If we can increase the number to 10 then this menu item will be most relevant in the search results.
so when user type e.g product and product window has relevance 10 then instead alphabetical order we can weight the search result and show product window as first.
later - if we want we can use specific algorithms and types for relevance calculation well. (eg. weight by usage)
in menu, we need to add default sort order - alphabetically, search relevance, usage-relevance.